Milan Fashion Week Spring-Summer 2024: all events and fashion shows

The vibrant atmosphere of September is always a hallmark of Milan, which says goodbye to the holiday season to get off to a great start with one of the most glamorous events of the year: Milan Fashion Week. From September 19 to 25, the city prepares to welcome designers, celebrities and fashion enthusiasts from around the world for a week of extraordinary creativity and style in which the women’s collections for Spring-Summer 2024 will be presented.

As announced by the Camera della Moda Italiana, 62 fashion shows in presence and 5 virtual, 76 presentations and 33 events, as well as exhibitions, projects and initiatives on the sidelines, for a total of 176 events.

Milan Fashion Week: from The Attico to Gucci via Tod’s, debuts, returns and farewells on the runway

Many debuts, confirmations and farewells of creative directors from the catwalk that will take turns in this Milan Fashion Week in September 2023. Among the most anticipated moments are the first collections of Sabato De Sarno for Gucci, who succeeded Alessandro Michele as artistic director, and Simone Bellotti for Bally, who landed at the Swiss luxury brand after 20 years of experience as a creative at major Italian fashion houses. There was also great fanfare for the young brands that will be treading the catwalk for the first time: Gilda Ambrosio and Giorgia Tordini’s The Attico, making its MFW debut after years of presentations and side events; AVAVAV, a sustainable luxury brand based in Florence; and Karoline Vitto, a Brazilian designer supported by Dolce&Gabbana.

Another high-profile name is Tom Ford, who will present the first collection of new creative director Peter Hawkings. And then important moments of celebration: fashion week will mark the return of Fiorucci, a historic Milanese brand inaugurating a new page in its history, the 40th anniversary of Moschino, with a tribute to its founder, and Walter Chiapponi’s farewell to Tod’s. But let’s look in more detail at the scheduled events of Milan Fashion Week 2023.

Milan Women’s Fashion Week, the calendar of events

It starts on September 19 with an opening day featuring the Breast Cancer Fashion Show, a fashion show to raise awareness on the issue of breast cancer, the Milano Moda Graduate, an event dedicated to the work of the most important Italian fashion schools, and the opening of the Fashion Hub of the Italian Chamber of Fashion at Palazzo Giureconsulti.

On Sept. 20, the Milan Fashion Week shows get into full swing with iconic brands such as Fendi, Alberta Ferretti, Roberto Cavalli and Diesel, which will close the day with a show open to the public. Also among the highlights of the day will be the launch of the Moncler x Pharrell Williams

collection, which sees the well-known U.S. musician and producer, now at the artistic helm of Louis Vuitton, collaborating once again with Remo Ruffini’s brand. Fashion giants such as Prada, Max Mara and Emporio Armani, on the other hand, will take the stage on Thursday, Sept. 21. On this day, however, the lights will be mainly on Moschino’s 40th candles show and Peter Hawkings’ debut as artistic director of Tom Ford.

The program on Friday, Sept. 22, will be equally rich with Chiapponi’s last show for Tod’s, De Sarno’s debut for Gucci, and the Versace and Boss shows; while on Saturday, Sept. 23, it will be the turn of undisputed MFW protagonists such as Ferragamo, Dolce&Gabbana, and Missoni, along with Bally, led by newcomer Simone Belotti, and the first time for The Attico.

Big names and new talents will also take turns on the catwalk on Sunday, September 24, from Giorgio Armani, Luisa Spagnoli and Chiara Boni La Petite Robe to newcomers Karoline Vitto and AVAVAV, and on the final day of September 25 dedicated to virtual fashion shows, which will feature alongside newcomers such as Guido Vera, Maison Nencioni and Phan Dang Hoang the historic Laura Biagiotti brand. Streaming of all the défilés-both in-person and digital-will be available on the brands’ social channels and on the Camera della Moda Italiana website.

For fashion lovers, Milan Fashion Week is a must-attend event. And what better place to stay in the city than Hotel VIU Milan? Comfort, luxury and the air of home: this is how one can describe the hotel’s philosophy, Viulosophy, which focuses on the well-being of guests, making them feel at home away from home. Located in the Paolo Sarpi area, in one of the most vibrant areas of the city, the Hotel offers easy access to the center and the collateral venues that will host Fashion Week thanks to the lilac and green subway and numerous surface transportation.